Once the monthly data is compiled, it is reported in a series of simple management dashboards that show:-
\n\nThe mix and overall volume of all of the marketing touches
\n\tThe marketing investment made and the resulting revenue
\n\tThe Marketing Assets accrued as a balanced score-card against pre-defined KPI’s, such as: # of Sales Ready Opportunities, # of Proposals, # of Meetings, # of Sales, # of Nurtures, # of LI Connections, # of Opt-ins, # of ICP Orgs under management
\n\t\n\n
Each dashboard supports drill-down to the aggregated lowest level of targeting for analysis purposes.
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"c1lz":{"type":"StyledText","id":"c1lz","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"DFI provides all the necessary ETL (Extract, Transform and Load) processes for the extraction of data from your CRM/MAT and from other silos of usable data.
\n\n\n\n
This aggregated data is then supplemented with additional external data such as KPI targets and budgets.
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"c1qp7":{"type":"Image","id":"c1qp7","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"M-i-Track-Dashboard.JPG","uri":"15ce89_f5437e0d535642ee8127eee20c339338.jpg","description":"","width":702,"height":686,"alt":""},"c1seo":{"type":"Image","id":"c1seo","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"M-i-Track-Touches.JPG","uri":"15ce89_68889395630b4657a19dab887394dc36.jpg","description":"","width":505,"height":608,"alt":""},"c1ynb":{"type":"Image","id":"c1ynb","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"M-i-Track-CRM.JPG","uri":"15ce89_fa65b94e912c4a178460f907f6143da9.jpg","description":"","width":501,"height":478,"alt":""},"c1z20":{"type":"StyledText","id":"c1z20","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"The Keep-it-Measurable data cleaning process starts with an assessment of your CRM or Marketing Automation Tool (MAT) to discover the scope of functionality being used and the current configuration.
\n\n\n\n
The aim of the assessment is to identify the range of marketing touches currently being currently tracked and the potential functional scope of the system.
\n\n\n\n
As an example, does the system support an interface to your switch so that all outgoing calls can be recorded?
\n\n\n\n
From the assessment, a Functional and Configuration gap report is produced along with a plan that addresses the gap.
\n\n\n\n
This may include simple re-configuration of the system through to custom development and acquisition of complementary apps to supplement the functionality.
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"cl0q":{"type":"StyledText","id":"cl0q","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"Having configured and extended your CRM/MAT system to be capable of logging all touches, a program of user education is developed and rolled out, as to enrol all of the users into the importance of recording all prospect touches in the system and to help them to develop new habits.
\n\n\n\n
To underpin this, we recommend the introduction of a Data Integrity incentive plan, where users are incented on their conformance with the required standards.
\n\n\n\n
DFI provides a regular service that tracks and measures conformance and mentors users on compliance.
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"cq5e":{"type":"Image","id":"cq5e","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"M-i-Track-Enhance.JPG","uri":"15ce89_dbd7f97951e24cf99204407bd057b056.jpg","description":"","width":569,"height":568,"alt":""},"cs97":{"type":"StyledText","id":"cs97","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"