As a brand new clinic in the area, it needed an original and communicative identity. Traditionally Chiropractors tend to use industry standard graphics, OCC decided to have an identity which was there own. Workshopping the demographic showed that pain relief was identified as the number one cause at drawing new clientele. Incorporating the “O” and “C” from the name of the business with a stylised image of atlas bearing the weight of the world on his shoulders did just the trick.
\n\n
\n\nThis business card was designed to a promotional tool and not an appointment card hence it was designed to promote the identity and the services of the business.
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With a more open brief the stationery was able to be a little more creative. Using an xray image of the spine alluded to the fact that the practice had nothing to hide, the owners were really happy with displaying the bare-bones of their business.
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Printed on a plain white stock the xray image printed beautifully. With a larger budget for next print run, we’re looking at printing onto a transparent stock to give more emphasis and a point of difference.
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