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The brand needed to be bold yet earthy. This education academy is the largest of it&rsquo;s kind in Australia with large networks with Industry. Finally the brand solution would need to a long term strategy with a focus to move into the higher eduction market.&nbsp;</span></span></span></h5>\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-iungmref1":{"type":"StyledText","id":"dataItem-iungmref1","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"<h5 class=\"font_5\" style=\"font-size:14px\"><span class=\"color_12\"><span style=\"font-family:raleway,sans-serif\"><span style=\"font-size:14px\">We developed a new brand that reflects a social movement for change. We tapped into the emotive drive in the nature of the target market by providing an opportunity for students and faculty staff to become advocates for change. 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