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class=\"font_9\" style=\"font-size:14px\"><span class=\"color_12\"><span style=\"font-size:14px\"><span style=\"font-family:raleway,sans-serif\">Yet another Brand for the ACTE Education provider within the tourism, travel, events and hospitality industry. An added layer of complexity was the addition of an international agreement with UK brand &ldquo;Consolidated Tourism and Hospitality&rdquo;. The new partnership also offered an opportunity for this new brand to have a greater sense of authority. The creative difficulty with this brand was two diverse aspects of an industry which presented a real dichotomy&nbsp;</span></span></span></p>\n\n<p class=\"font_9\" style=\"font-size:17px; text-align:center\"><br />\n<span class=\"color_13\"><span style=\"font-size:17px\"><span style=\"font-family:bree-w01-thin-oblique,sans-serif\">Tourism + Events = fun loving</span></span></span></p>\n\n<p class=\"font_9\" style=\"font-size:14px; text-align:center\"><span class=\"color_13\"><span style=\"font-family:bree-w01-thin-oblique,sans-serif\"><span style=\"font-size:14px\">VS</span></span></span></p>\n\n<p class=\"font_9\" style=\"font-size:17px; text-align:center\"><span class=\"color_13\"><span style=\"font-size:17px\"><span style=\"font-family:bree-w01-thin-oblique,sans-serif\">Hospitality = Serious gold standard</span></span></span></p>\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-iugpyx6k":{"type":"StyledText","id":"dataItem-iugpyx6k","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"<p class=\"font_8\" style=\"font-size:14px\"><span style=\"font-size:14px\"><span style=\"font-family:raleway,sans-serif\"><span class=\"color_12\">We realised very early on that this brand had to be aspirational and represent the very highest quality. &nbsp;</span></span></span></p>\n\n<p class=\"font_8\" style=\"font-size:14px\"><span style=\"font-size:14px\"><span style=\"font-family:raleway,sans-serif\"><span class=\"color_12\">To bridge the gap between the life vs platinum excellence, we developed a sophisticated colour palette to help these two worlds live harmoniously. </span></span></span></p>\n\n<p class=\"font_8\" style=\"font-size:14px\">&nbsp;</p>\n\n<p class=\"font_8\" style=\"font-size:14px\"><span style=\"font-size:14px\"><span style=\"font-family:raleway,sans-serif\"><span class=\"color_12\">We reached straight away for a monogram for the sense of class and gravitas that the brand deserved. The design reflected the brands belief that every student is worth a 5 star education with the potential to realise their dreams immediately, with confidence that the world is at their feet because of global recognition.</span></span></span></p>\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-iugpyx6m":{"type":"VectorImage","id":"dataItem-iugpyx6m","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"link":"#dataItem-iugpyx94","svgId":"4f4fbf1f8b7146f69dafa4814a22e5f3.svg"},"dataItem-iugpyx701":{"type":"StyledText","id":"dataItem-iugpyx701","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"<h4 class=\"font_4\" style=\"font-size:25px; line-height:1.6em; text-align:center\"><span style=\"letter-spacing:0em\"><span style=\"font-family:lulo-clean-w01-one-bold,sans-serif\"><span style=\"color:#FFFFFF\"><span style=\"font-size:25px\">ACADEMY FOR TOURISM AND 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