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class=\"font_2\"><span class=\"color_19\">SEO ONLINE MARKETING PRICES FOR&nbsp;SMALL BUSINESS PACK&nbsp;</span></h2>\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-ih43cyma":{"type":"StyledText","id":"dataItem-ih43cyma","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"<p class=\"font_8\"><span class=\"color_20\"><span style=\"font-weight:bold;\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Be aggressive and learn to compete against the&nbsp;competition</span></span></span></p>\n\n<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">SEO Institute of Australia seeks to work with your <span style=\"font-weight:bold;\">small business </span>in <span style=\"font-weight:bold;\">Melbourne</span> and <span style=\"font-weight:bold;\">Sydney</span>&nbsp;to design, implement and oversee an online marketing strategy that combines:</span></p>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<ul class=\"font_8\" style=\"font-family: din-next-w01-light, din-next-w02-light, din-next-w10-light, sans-serif;\">\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Branding (or rebranding of logo, stationery, newsletter templates)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Domain name registration (3&nbsp;URL annually)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Website design and creation/recreate (1&nbsp;website and 2&nbsp;sub website annually)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Search Engine Optimisation (<span style=\"font-weight:bold;\">SEO </span>techniques applied weekly to each site)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Social Media sites (Facebook, Twitter, Linked-In, Instagram)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Social Media Optimisation (<span style=\"font-weight:bold;\">SMO</span> techniques applied weekly to each site)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Online advertising (Newsletter templates, banners, photos, <span style=\"font-weight:bold;\">Pay Per Click</span>)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Broadcast&nbsp;marketing (Fax, Mail, SMS)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Conversion Rate Optimisation (Copywriting, site analysis reports)</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Coaching &nbsp;and overseeing blogs, question and answer, social media, key word and&nbsp;identifying industry updates.</span></p>\n\t</li>\n</ul>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">We will create a online marketing <span style=\"font-weight:bold;\">SEO company </span>growth&nbsp;strategy that seeks to get your website ranking high on search engines allowing you&nbsp;to&nbsp;take from the competition market share for each product&nbsp;and service&nbsp;your small business offers.</span></p>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">The <span style=\"font-weight:bold;\">SEO </span>for&nbsp;<span style=\"font-weight:bold;\">Small Business Pack</span> is suitable for start up and established small business that employ <span style=\"font-weight:bold;\">1-5 persons</span>.</span></p>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span class=\"color_20\"><span style=\"font-weight:bold;\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">A long&nbsp;term investment</span></span></span></p>\n\n<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">A short term spend will not build the foundation necessary for long-term SEO success. You need to be prepared to make a longer term investment. Our team have the ability to get fast results from online ads and email, sms, fax and mail&nbsp;promotions but it is the investment in building social media and websites that achieve SEO and SMO results that will deliver sustained long-term increase in sales.</span></p>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span class=\"color_20\"><span style=\"font-weight:bold;\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Fixed monthly fee</span></span></span></p>\n\n<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">The standard fee charged for the aforementioned services is <span style=\"font-weight:bold;\">$1,800.00 per month plus GST</span>. We require that you commit to a <span style=\"font-weight:bold;\">12&nbsp;month campaign </span>but our recommendation is that you commit to at least a&nbsp;<span style=\"font-weight:bold;\">24 month campaign</span> to achieve the best long term sustained results.</span></p>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span style=\"font-weight:bold;\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">We understand this is a serious investment but we are about producing serious results and if your business is ready to grow then our proven techniques will see that you will grow.</span></span></p>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span class=\"color_20\"><span style=\"font-weight:bold;\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">What we don’t pay for</span></span></span></p>\n\n<ul class=\"font_8\" style=\"font-family: din-next-w01-light, din-next-w02-light, din-next-w10-light, sans-serif;\">\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Pay per click <span style=\"font-weight:bold;\">advertising</span> on Google, Yahoo!, Bing or Facebook (but we do create campaigns and manage &nbsp;those campaigns for you to get optimum results);</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Premium URL;</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family: din-next-w01-light, din-next-w02-light, din-next-w10-light, sans-serif;\">Internet Service Provider (ISP) hosting;</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Fax, Email, SMS, Newsletter Broadcasts (but we do create the templates and set you up as gateway users);</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Print, Radio or TV advertising;</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Online payment gateways (but we do set it up and integrate it into your website).</span></p>\n\t</li>\n</ul>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span class=\"color_20\"><span style=\"font-weight:bold;\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">What you receive</span></span></span></p>\n\n<ul class=\"font_8\" style=\"font-family: din-next-w01-light, din-next-w02-light, din-next-w10-light, sans-serif;\">\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">An <span style=\"font-style:italic;\">online marketing - business growth strategy </span>plan</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">A&nbsp;logo, stationery, websites, social media sites, advertising template, banner template, databases, blog, marketing techniques, broadcast gateways and associated intellectual property (IP);</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">A monthly site report&nbsp;that inlcudes ranking statistics and&nbsp;conversion&nbsp;analysis with the view to ongoing improvement of increasing sales or leads as per the&nbsp;online marketing strategy.</span></p>\n\t</li>\n</ul>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span class=\"color_20\"><span style=\"font-weight:bold;\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">What’s expected from you and your staff</span></span></span></p>\n\n<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">We will require that you&nbsp;or&nbsp;another designated&nbsp;person/s &nbsp;within your organisation:</span></p>\n\n<ul class=\"font_8\" style=\"font-family: din-next-w01-light, din-next-w02-light, din-next-w10-light, sans-serif;\">\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">To be trained in and then maintain online enquiries,&nbsp;<span style=\"font-weight:bold;\">blogs, social media</span> uploads, web page unique content creation and&nbsp;content for Fax, Email, SMS and Newsletter Broadcasts;</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Liaise with our SEO Institute <span style=\"font-weight:bold;\">studio technicians</span>&nbsp;regarding your business products, services and industry updates;</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">An openness from the small business to allow the website&nbsp;to integrate and become part of your business practice;</span></p>\n\t</li>\n\t<li>\n\t<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Learn to plan for and think about business operations in terms of the online marketing strategy to enable the business to continue to achieve long term sustained SEO and SMO results.</span></p>\n\t</li>\n</ul>\n\n<p class=\"font_8\">&nbsp;</p>\n\n<p class=\"font_8\"><span class=\"color_20\"><span style=\"font-weight:bold;\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">Will this work for my business?</span></span></span></p>\n\n<p class=\"font_8\"><span style=\"font-family:din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;\">In short, yes. But you need to be able to afford it,&nbsp;commit to the journey AND be ready to handle the sales activity that comes your way. An&nbsp;<span style=\"font-weight:bold;\">E-commerce </span>(online sales)&nbsp;website&nbsp;needs to handle increases in orders. Lead generation websites need to be able to process an increase in the number of new leads. 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