Don’t make the mistake of allowing your website design, to dictate the websites information architecture (structure). As business’s grow and change, so to does the need to update and add new website content. If you fail to implement an effective structure, that easily accommodates future content changes, you may find it very costly to restructure your website at a later stage. An effectively structured website, positively impacts user experience (UX). A visually appealing website that lacks effective information architecture (structure), will negatively impact user experience (UX) and potentially loose you business, if visitors leave your website feeling that the content/functionality was not what they wanted and they experience friction because of poor organisation, structure and/ nomenclature.
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-j0c02wnc":{"type":"LinkableButton","id":"dataItem-j0c02wnc","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"label":"REQUEST QUOTE","link":"#dataItem-j0c02wyn"},"dataItem-j0c02wno":{"type":"StyledText","id":"dataItem-j0c02wno","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"Is there a one size fits all structure for websites?
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-j0c02wo0":{"type":"StyledText","id":"dataItem-j0c02wo0","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"When it comes to the structure, layout and functionality of websites, there is no one size fits all solution. The best layout for your website, will take into account your unique business products, services, values and objectives and be balanced with an effective visual display of your brands voice and identity, projected to your unique target audience.
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-j0c02wo8":{"type":"StyledText","id":"dataItem-j0c02wo8","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"How do I know if I need assistance with information architecture?
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-j0c02woi":{"type":"StyledText","id":"dataItem-j0c02woi","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"You’re all organised with your website design & development and website content writing. You know your products, services, values and objectives and have a clearly established brand identity. But, ask yourself this. Can you objectively separate, identify and define the functionality and user experience, visitors to your website will consider effective, from what you might find effective? That’s where hiring a professional, will prove beneficial.
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If you’d like assistance with website content writing, be sure to request a quote.
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":["#textLink_j0c1ju02","#textLink_j0c1k13g","#textLink_j0c1kafz"]},"dataItem-j0c02wqp":{"type":"StyledText","id":"dataItem-j0c02wqp","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"What's included in this service?
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-j0c1ok8c":{"type":"StyledText","id":"dataItem-j0c1ok8c","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"A website’s information architecture has two main components:
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Identification and definition of site content/functionality
\n\tThe underlying organisation, structure and nomenclature that define the relationships between a site’s content/functionality
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After discussing your requirements with you and gathering all relevant information about your business products, services, values and objectives, I will provide you with a detailed information architecture report, outlining the best way in which to structure your website.
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Your report will highlight areas such as:
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Menu navigation
\n\tNumber of pages
\n\tVolume of content and which pages content is best placed on
\n\tFeatures to be incorporated eg graphics, apps, links, blogs etc
\n\tLook and layout eg colours, fonts, image galleries etc
\n\tTaxonomy development: Definition of a standardised naming convention, to apply to all site content.
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