A multi-faceted role responsible for the recruitment and engagement of potential students in line with corporate expectation and requirements. Implementation of marketing and events for the School of Design & Humanities and School of Applied Technology. This position also grew to encompass the management and implementation of the Sponsorship Account.
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Marketing Portfolio
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Develop and deliver the annual marketing plan and budget (in line with both school and corporate direction) ensuring synergy with the corporate brand and strategic intent. Utilising all marketing mediums from print, digital (Google Display & Adwords) and outdoor
\n\tCampaign Analysis and market research
\n\tDigital marketing including Facebook, Instagram, Snapchat, Twitter, LinkedIn etc
\n\tCorporate communication over different levels of stakeholders
\n\tBudget forecasting
\n\tEvent management and delivery for multiple events including the Toi Ohomai staff and student brand launch and faculty events
\n\tManagement of staff and student ambassadors for various events
\n\tOrganise and roll out the new Toi Ohomai clothing range
\n\tResponsible for creating the portfolio of promotional items used across the institute
\n\tUnofficial office party planner
\n\tMember of the social club committee
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\n\nSponsorship Portfolio
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\n\nDevelop and deliver the corporate sponsorship strategy through leveraging existing sponsorships, growing our sponsorship network and proactively integrating sponsorships into Toi Ohomai’s marketing strategy
\n\tManage the sponsorship budget
\n\tManage and grow stakeholder relationships
\n\tEnsure all administrative boxes are ticked
\n\tDevelop creative 'out of the box' leveraging opportunities for sponsorships as well as ensuring all traditional leveraging is maximised
\n\tPost campaign analysis
\n\tSource new partnership opportunities for the institute including high profile events like Paradox and Mudtopia
\n\tManage large scale, multi-location events such as AIMS Games and Ladies Long Lunch
\n\tManage staff and student ambassadors over multiple events
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