We work with retailers and manufacturers to help unlock value for them through our integrated range of data, sales and marketing solutions.
How we do it
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We believe 3 things are at the heart of building a winning business for our people and our customers; real staff engagement and making it a great place to work, a strong customer service ethic and a relentless drive to do things better and differently
Who we are
\nThe Blueprint Group is comprised of a number of market leading Companies and Brands
Powerforce and CCS - 2 leading agencies in Australia
\n\tBoth agencies offer our full range of sales and marketing solutions through Brand names like Extravert, Retail facts! and Ausrep
Retail Insight - a leading Global data and analytics business.
\n\tRetail Insight operates in over 25 countries with our teams based in the US, Singapore, UK and Australia
Click on each section to learn more
\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-igwzo0ph":{"type":"LinkableButton","id":"dataItem-igwzo0ph","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"label":"MY BUTTON","link":"#dataItem-igwzo0ph1"},"dataItem-igwzo0ph1":{"type":"AnchorLink","id":"dataItem-igwzo0ph1","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"anchorName":"Right Plan & Review","pageId":"#c148d","anchorDataId":"#c4qr"},"dataItem-igwzo0pi1":{"type":"StyledText","id":"dataItem-igwzo0pi1","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"Extravert is the merger of demoplus, an industry expert at getting brands in hands since 1992, and Artel, a multi award winning creative agency founded in 2002.
We create and activate insight driven shopper marketing strategies that influence shopper actions and deliver sales.
With over 35 years of Australian and international shopper marketing experience we understand your shopper and the retail landscape. We go beyond demographics and channels to provide truly tailored solutions that deliver the right message and experience at the right time to best meet your objectives.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-igwzo0pl":{"type":"Image","id":"dataItem-igwzo0pl","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"extraslicve.png","uri":"ca1317_371c0e09d38d44f0b7c770ed6844816f.png","description":"","width":723,"height":521,"alt":"","link":"#dataItem-igx39ny6"},"dataItem-igwzo0pm":{"type":"Image","id":"dataItem-igwzo0pm","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"3 REVa.png 2015-11-9-16:45:31","uri":"ca1317_39a1562373d84fb992cb5ac08830761c.png","description":"","width":1056,"height":1083,"alt":"","link":"#dataItem-ii6xoyu8"},"dataItem-igwzo0po":{"type":"StyledText","id":"dataItem-igwzo0po","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"Vendor Replenishment Planners:
\n\nOur experienced team of Vendor Replenishment Planners (Coles) and Integrated Supply Planners (Woolworths) work in-house and represent multiple Brand owners.
\nWe help them to deliver effective replenishment to the Retailers’ Distribution Centres and ensure smooth end to end supply as well as giving the supplier an additional voice within the retailers’ businesses.
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Store Team Training:
\nWe train store staff on our clients’ behalf ensuring greater sales and advocacy for their products and services when they’re not in store
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Shopper Experience Measurements:
\nWe have an end to end shopper experience measurement capability including auditing, mystery shopping and customer satisfaction surveys. Our work includes gathering and analysing data on pricing, on-shelf availability, store environment, store service and execution.
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Planograms and Store Fit-outs:
\nWe offer a full service including assembly, shelf layouts, product recalls, rack building, rotation, section mapping, and store set up support.
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Sales and Merchandising Programs:
\nWe are the sales and merchandising teams for multiple Brand owners across multiple channels. We provide a range of solutions from syndicated, shared and tactical teams to fully dedicated and strategic sales teams.
Compass:
\n\nWe use sophisticated EPOS based analytics coupled with other proprietary data and approaches to identify the right stores to go to and the right actions to take in store to maximise return and value for our FMCG clients.
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Navigator:
\n\nA web-based trade spend planning and evaluation system. Navigator helps our FMCG clients save and optimise their trade spend and in turn maximise the value for their retail customers.
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In-Store Supply Chain:
\n\nOur deep analytics and data products give many of the world’s leading Retailers near-real-time insight to help them improve their customers’ shopping experience and their own operational delivery (including on shelf availability, range and layout, markdowns and waste, promotional compliance etc). We have driven significant sales growth and operational savings for global grocery retailers at a significant return on investment for them
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Innovative Decision Science:
\n\nOur consulting offer. We help identify our clients’ biggest challenges and opportunities and solve them by using data and deep analytics
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What makes us different?
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Our people and their desire to go the extra mile for our client partners
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Our breadth of offer under one roof and our proven ability to create unique, bundled solutions for our client partners
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The learning we get from our deep commercial relationships with some of the world’s biggest grocery retailers and fast moving consumer goods companies across leading markets
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Our proprietary data and analytics capability enabling us to bring actionable insight to create value for our client partners
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