Here at ID5, we take user privacy very seriously. This page explains in plain English the type of information we collect on users through our ID synchronisation service, and what we do with it. For more legal information, please refer to our privacy policy and our cookie policy pages.
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\n\nWhat information does ID5 collects about users?
\n\nID5 is an ID synchronisation platform. Our job is to collect anonymous user IDs, usually stored on cookies, and to match them between different advertising technology providers. ID5 does not store anything else than these anonymous identification codes.
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\n\nWho collects this information?
\n\nID5 Technology Ltd. is a UK-based technology company. Our offices are in London where most of our staff is based. We pay taxes in the UK and are subject to the European General Data Protection Regulation (GDPR).
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\n\nHow is this information collected?
\n\nID5 uses small lines of codes embedded in web pages to collect anonymous user IDs. These lines of codes are controlled by the website itself, who has subscribed to our services.
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\n\nWhy is it being collected?
\n\nID5 collects user IDs to enable different advertising technology solutions to share information about users. Each platform is responsible for its own data collection process (including associated privacy communication with users), ID5 simple enables them to share information by connecting their user IDs with each other.
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\n\nHow will it be used?
\n\nID5 services enable publishers and advertisers (via their technology platforms) to share information about users with one another.
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\n\nWho will it be shared with?
\n\nOur ID graph is provided to technology platforms subscribing to the ID5 service.
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\n\nHow will users be impacted by this process?
\n\nBy using ID5 services, technology platforms will be able to share information they have about users more effectively. As a result, they will be able to use this information to target advertising messages based on what they know about users.
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\n\nID5 believes it enables brands and publishers to better engage with consumers, to take better consideration of their needs, and to protect their privacy. We welcomes questions and feedbacks about our privacy management procedures or any other privacy-related concerns.
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Please use the form below to contact us on these topics :
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