Totem is a strategic video consultancy that specialises in identifying, building and accelerating disruptive business models for world leading companies.
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\n\nOur projects are global in scale; spanning research, analytics, content strategy, production. distribution, training and education.
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","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jo9hd4bm":{"type":"StyledText","id":"dataItem-jo9hd4bm","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"Linda Deubel
\n\nDirector of Brands & Marketing
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jo9il1rf":{"type":"VectorImage","id":"dataItem-jo9il1rf","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"svgId":"81ad4d2fa65a45998d74e4c96143d0db.svg"},"dataItem-jo9rqc9a":{"type":"StyledText","id":"dataItem-jo9rqc9a","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"Our unique cross-industry experience across a diverse range of clients in the Asia Pacific region provides Totem with unparalleled insights in the video space.
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\n\nWe leverage those insights to drive change and accelerate ROI for our clients across various fields such as; Education, Kids, Entertainment, Sports, Government, Telecommunications and Music.
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\nWe love solving complex problems.
Everything we do is backed by data. The Audit is a critical research and analytics process which works to inform any strategic development. It is focused on understanding the business objectives, strategic intent, marketplace insight and all available resources to identify the key opportunities in the social video space both current and future. From there, all other opportunities are unlocked.
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\n\nOur audits have resulted in significant and rapid acceleration of successful outcomes for our clients, including:
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\n\nNew business acquisition
\n\tNew revenue streams
\n\tBusiness restructure
\n\tCompany rebrand
\n\tWe turn opportunities into bespoke solutions that range from social video strategies to completely new video-centric business models.
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Using strategic innovation, data and insights, we build a clear roadmap aimed to reduce your costs, accelerate growth and achieve real business outcomes with measurable results.
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\n\nOur strategic services often include:
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\n\nSocial media marketing strategy
\n\tAudience growth strategy (YouTube, Instagram, Facebook etc.)
\n\tResourcing strategy/ business restructure
\n\tDistribution strategy
\n\tEvent strategy
\n\tInfluencer strategy
\n\tCreator Training:
\n\nWe train creators and artists to help them build their channels into lucrative businesses.
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\n\nCorporate Training:
\n\nWe identify skill gaps within your organisation and create tailored courses to upskill (from leadership to the front line) and close the gap - bringing your team up to speed on global best practice. Clients include Seven West, Sony Music, BBCW and YouTube, Trade and Investment QLD and National Geographic,
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\n\nWe have over 20 unique modules which can be completely tailored to suit desired objectives and learning outcomes. Modules include:
\n\nYouTube Audience Growth
\n\tContent Strategy
\n\tPaid, Owned and Earned Media
\n\tMonetisation
\n\tDigital Rights Management (YouTube)
\n\tBranding
\n\tVideo Production
\n\tOur experts are frequently invited to share insights on the future of video - as keynote speakers or panelists - at leading industry events from Sydney to San Francisco.
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\n\nExamples of past topics:
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jo9ss6ef1":{"type":"LinkableButton","id":"dataItem-jo9ss6ef1","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"label":"Enquire","link":"#dataItem-jp2ccehy"},"dataItem-jo9svu6s":{"type":"StyledText","id":"dataItem-jo9svu6s","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"As Australia’s first premium content focused Multi-Channel Network accredited by YouTube, Totem are specialists in Audience Development, Digital Rights and Asset Management - representing the best content in the video entertainment space.
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We also make content, (if it is coupled with our strategies) - Totem produced content has received over 200 million views.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jo9svu751":{"type":"LinkableButton","id":"dataItem-jo9svu751","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"label":"Read More","link":"#dataItem-k0p62s9b"},"dataItem-jo9sxqb11":{"type":"StyledText","id":"dataItem-jo9sxqb11","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"By operating 100% digitally, we don’t just read about trends online, we travel to them, to discover who brought them to life. This is how we find and work with some of the best consultants in the world. We operate across US, EMEA and APAC markets giving us greater insight into global and local trends than ever before, creating a global network of industry leaders who want to change the world, one video at a time.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jo9sy7bb":{"type":"StyledText","id":"dataItem-jo9sy7bb","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"CONSULTING
\n\nSolving your biggest problems on a case by case basis, with a specialisation in digital media and video models.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp24vam3":{"type":"StyledText","id":"dataItem-jp24vam3","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"AUDIT
\n\nComprehensive research and analytics process to identify the unique needs of your business.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp259sph":{"type":"StyledText","id":"dataItem-jp259sph","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"STRATEGY
\n\nBespoke solutions from social video strategy to completely new video-centric business models.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp25bdbu":{"type":"StyledText","id":"dataItem-jp25bdbu","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"EDUCATION
\n\nCorporate training and creator workshops from basic to advanced.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp25kn2u":{"type":"StyledText","id":"dataItem-jp25kn2u","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"SPEAKING
\n\nExpert keynote speakers and panelists sharing insights into the future of video.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp25qfjt":{"type":"StyledText","id":"dataItem-jp25qfjt","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"NETWORK
\n\nAustralia’s first premium content focused Multi-Channel Network accredited by YouTube. We also produce amazing content.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp27cze71":{"type":"StyledText","id":"dataItem-jp27cze71","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"Are you a passionate individual who thinks outside the box? Do you believe that anything is possible if you set your mind to it? Then you are our kind of person.
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\n\nWe’re always looking for the next genius to join our army of social video nerds. Submit your details below so we can connect with you.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp27i8v3":{"type":"StyledText","id":"dataItem-jp27i8v3","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"Our consultants
\n\nare all specialists in their fields. From business modellers to platform wizards, SEO to content strategy, production and content creators to distribution experts and event producers.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp27nfig":{"type":"Image","id":"dataItem-jp27nfig","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"","uri":"cfb209_ec14d2ebf5364bdaa2847b9d2ea8ec46~mv2_d_2797_2797_s_4_2.png","description":"","width":2797,"height":2797,"alt":"greyscale pie graph.png","name":"greyscale pie graph.png"},"dataItem-jp27t4gp":{"type":"LinkableButton","id":"dataItem-jp27t4gp","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"label":"Join Totem","link":"#dataItem-jp2cewmh"},"dataItem-jp295tmz":{"type":"StyledText","id":"dataItem-jp295tmz","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"2013
\nInvited by YouTube to start a business to help grow their footprint in APAC
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2014
\nEstablished the first premium content YouTube multi channel network in APAC
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2014
\nBecame the first YouTube certified company in Australia
2014 - 2017
\n\nWorked with APAC leaders across Education, Kids, FTA, PTV, VOD, Music, Sports, Government, Telco, Distribution and Entertainment
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp29duow":{"type":"VectorImage","id":"dataItem-jp29duow","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"svgId":"svgshape.v2.Svg_61ff849ad9a548f7bd6828909987ef06"},"dataItem-jp29gyc7":{"type":"StyledText","id":"dataItem-jp29gyc7","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"2017
\n\nMoved out of physical office. Operate 100% from the cloud.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp29i9u5":{"type":"VectorImage","id":"dataItem-jp29i9u5","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"svgId":"svgshape.v2.Svg_61ff849ad9a548f7bd6828909987ef06"},"dataItem-jp2aj67p":{"type":"Image","id":"dataItem-jp2aj67p","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"","uri":"cfb209_48dd223782094ec68198e9e11960c37f~mv2.png","description":"","width":1000,"height":1000,"alt":"AIME circle logo.png","name":"AIME circle logo.png"},"dataItem-jp2ak799":{"type":"StyledText","id":"dataItem-jp2ak799","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"We proudly support our friends at AIME, the Australia Indigenous Mentoring Experience. An organisation committed to ending the cycle of disadvantage between the haves and the have-nots, through mentoring.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp2alnt5":{"type":"LinkableButton","id":"dataItem-jp2alnt5","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"label":"Learn More","link":"#dataItem-jp2cfhsy"},"dataItem-jp2auzqn":{"type":"VectorImage","id":"dataItem-jp2auzqn","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"svgId":"06f469158f5346a3be7e4100e38370cd.svg"},"dataItem-jp2ayxbp":{"type":"Anchor","id":"dataItem-jp2ayxbp","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"name":"Education","compId":"comp-jp2ayxaq"},"dataItem-jp2az8fm":{"type":"Anchor","id":"dataItem-jp2az8fm","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"name":"Speaking","compId":"comp-jp2az8el"},"dataItem-jp2azk9q":{"type":"Anchor","id":"dataItem-jp2azk9q","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"name":"Network","compId":"comp-jp2azk8t"},"dataItem-jp2b016f":{"type":"Anchor","id":"dataItem-jp2b016f","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"name":"Story","compId":"comp-jp2b015m"},"dataItem-jp2b0j80":{"type":"Anchor","id":"dataItem-jp2b0j80","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"name":"Jobs","compId":"comp-jp2b0j6v"},"dataItem-jp2b0ucx":{"type":"Anchor","id":"dataItem-jp2b0ucx","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"name":"Contact Us","compId":"comp-jp2b0ubx"},"dataItem-jp2b307t":{"type":"Anchor","id":"dataItem-jp2b307t","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"name":"About","compId":"comp-jp2b306v"},"dataItem-jp2b70b0":{"type":"AnchorLink","id":"dataItem-jp2b70b0","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"anchorName":"consulting","pageId":"#xzapc","anchorDataId":"#dataItem-joe798vu"},"dataItem-jp2b7d46":{"type":"AnchorLink","id":"dataItem-jp2b7d46","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"anchorName":"audt","pageId":"#xzapc","anchorDataId":"#dataItem-joe79lpg"},"dataItem-jp2b7jt0":{"type":"AnchorLink","id":"dataItem-jp2b7jt0","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"anchorName":"strategy","pageId":"#xzapc","anchorDataId":"#dataItem-joe7a3d1"},"dataItem-jp2b7ssu":{"type":"AnchorLink","id":"dataItem-jp2b7ssu","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"anchorName":"Education","pageId":"#xzapc","anchorDataId":"#dataItem-jp2ayxbp"},"dataItem-jp2b7ytb":{"type":"AnchorLink","id":"dataItem-jp2b7ytb","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"anchorName":"Speaking","pageId":"#xzapc","anchorDataId":"#dataItem-jp2az8fm"},"dataItem-jp2b842h":{"type":"AnchorLink","id":"dataItem-jp2b842h","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"anchorName":"Network","pageId":"#xzapc","anchorDataId":"#dataItem-jp2azk9q"},"dataItem-jp2beq3l":{"type":"StyledText","id":"dataItem-jp2beq3l","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"To maintain the calibre of our work, Totem partners with a limited number of clients per year. Availability for 2019 is limited.
","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-jp2cb9s2":{"type":"PageLink","id":"dataItem-jp2cb9s2","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"pageId":"#yooye","target":"_self"},"dataItem-jp2cbfwe":{"type":"PageLink","id":"dataItem-jp2cbfwe","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"pageId":"#k6m79","target":"_self"},"dataItem-jp2cbjzx":{"type":"PageLink","id":"dataItem-jp2cbjzx","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"pageId":"#pni3s","target":"_self"},"dataItem-jp2cc3jc":{"type":"PageLink","id":"dataItem-jp2cc3jc","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"pageId":"#ns5rc","target":"_self"},"dataItem-jp2ccehy":{"type":"PageLink","id":"dataItem-jp2ccehy","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"pageId":"#s5ptb","target":"_self"},"dataItem-jp2cewmh":{"type":"PageLink","id":"dataItem-jp2cewmh","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"pageId":"#h5lrg","target":"_self"},"dataItem-jp2cfhsy":{"type":"ExternalLink","id":"dataItem-jp2cfhsy","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"url":"https://aimementoring.com/","target":"_blank"},"dataItem-jp2djtbr":{"type":"Image","id":"dataItem-jp2djtbr","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"","uri":"cfb209_71381545ccf2462cb4d52b73a97f2401~mv2_d_8954_2792_s_4_2.png","description":"","width":8954,"height":2792,"alt":"totem logo mono.png","name":"totem logo mono.png"},"dataItem-jp2e0s9u":{"type":"Image","id":"dataItem-jp2e0s9u","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"","uri":"cfb209_1d92f332f658468dbf51da63c117007c~mv2.png","description":"","width":1466,"height":112,"alt":"bar graph story.png","name":"bar graph story.png"},"dataItem-jp2e2hub":{"type":"VectorImage","id":"dataItem-jp2e2hub","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"svgId":"svgshape.v2.Svg_61ff849ad9a548f7bd6828909987ef06"},"dataItem-jp81ofkn":{"type":"StyledText","id":"dataItem-jp81ofkn","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"text":"The future of video
\n\tGlobal video trends
\n\tThe creator ecosystem
\n\tThe future of education
\n\tContent strategy for brands
\n\tTraditional to digital
\n\tWorking with creators
\n\t