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They asked us to develop the brand&nbsp;so that it would sit well with the premium brands. Without compromising the design integrity, it&nbsp;was essential to retain the current customer and not leave them feeling like VCBC was an unaffordable product.</p>\n\n<p class=\"font_7\" style=\"line-height:1.6em\">We saw there was an opportunity to not only do this, but to attract another customer who appreciates the beautiful design of high end brands and will find&nbsp;a similar product for a price that&#39;s a little gentler on the wallet. With this in mind, we created a tagline &quot;the smart collection&quot;. Smart design for the smart (savvy) customer.</p>\n\n<p class=\"font_7\" style=\"line-height:1.6em\">The catalogue needed a refresh and to be brought in line with the brand direction. Through the use of a flowing, clean and expansive&nbsp;colour palette, and magazine like layout a new life has been breathed into this very smart bathroom brand.</p>\n","stylesMapId":"CK_EDITOR_PARAGRAPH_STYLES","linkList":[]},"dataItem-iyxltyyi1":{"type":"LinkableButton","id":"dataItem-iyxltyyi1","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"label":"| BACK |","link":"#dataItem-iyxltyyv"},"dataItem-iyxltyyv":{"type":"PageLink","id":"dataItem-iyxltyyv","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"pageId":"#c1rez"},"dataItem-iz3clayi":{"type":"Image","id":"dataItem-iz3clayi","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"VCBC // catalogue","uri":"e06368_0093b7ab4a1747e68e365010005eff7a~mv2_d_3264_2448_s_4_2.jpg","width":3264,"height":2448,"alt":""},"dataItem-iz3clayi1":{"type":"Image","id":"dataItem-iz3clayi1","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"","uri":"e06368_549d052eb672459ba0a3be7603d9617c~mv2_d_3264_2448_s_4_2.jpg","width":3264,"height":2448,"alt":""},"dataItem-iz3drn68":{"type":"Image","id":"dataItem-iz3drn68","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"title":"","uri":"e06368_0d163df4538443039b4789a1ed706075~mv2_d_3264_2448_s_4_2.jpg","width":3264,"height":2448,"alt":""},"ohz4c":{"type":"Page","id":"ohz4c","metaData":{"isPreset":false,"schemaVersion":"1.0","isHidden":false},"title":"VCBC","hideTitle":true,"icon":"","descriptionSEO":"","metaKeywordsSEO":"","pageTitleSEO":"","pageUriSEO":"vcbc","hidePage":true,"isMobileLandingPage":false,"underConstruction":false,"tpaApplicationId":0,"pageSecurity":{"requireLogin":false,"passwordDigest":"","dialogLanguage":""},"isPopup":false,"indexable":true,"isLandingPage":false,"pageBackgrounds":{"desktop":{"custom":true,"ref":"#ohz4c_desktop_bg","isPreset":true},"mobile":{"custom":true,"ref":"#ohz4c_mobile_bg","isPreset":true}},"translationData":{"uriSEOTranslated":false},"ignoreBottomBottomAnchors":true},"ohz4c_desktop_bg":{"type":"BackgroundMedia","id":"ohz4c_desktop_bg","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"color":"{color_11}","alignType":"top","fittingType":"fill","scrollType":"fixed"},"ohz4c_mobile_bg":{"type":"BackgroundMedia","id":"ohz4c_mobile_bg","metaData":{"isPreset":false,"schemaVersion":"2.0","isHidden":false},"color":"{color_11}","alignType":"top","fittingType":"fill","scrollType":"fixed"}},"design_data":{},"behaviors_data":{},"connections_data":{},"theme_data":{},"component_properties":{"comp-iyxltyy9":{"type":"MatrixGalleryProperties","metaData":{"schemaVersion":"1.0"},"expandEnabled":true,"galleryImageOnClickAction":"zoomMode","goToLinkText":"Go to link","imageMode":"flexibleWidthFixed","numCols":1,"maxRows":3,"incRows":2,"margin":25,"showMoreLabel":"Show More","alignText":"left"},"comp-iyxltyyc":{"type":"WRichTextProperties","metaData":{"schemaVersion":"1.0"},"brightness":1.0,"packed":true},"comp-iyxltyyg":{"type":"WRichTextProperties","metaData":{"schemaVersion":"1.0"},"brightness":1.0,"packed":true},"mobile_comp-iyxltyy9":{"type":"MatrixGalleryProperties","metaData":{"schemaVersion":"1.0","autoGenerated":true},"expandEnabled":true,"galleryImageOnClickAction":"zoomMode","goToLinkText":"Go to link","imageMode":"flexibleWidthFixed","numCols":1,"maxRows":3,"incRows":2,"margin":20,"showMoreLabel":"Show More","alignText":"left"},"mobile_comp-iyxltyyc":{"type":"WRichTextProperties","metaData":{"schemaVersion":"1.0","autoGenerated":false},"brightness":1.0,"packed":true},"mobile_comp-iyxltyyg":{"type":"WRichTextProperties","metaData":{"schemaVersion":"1.0","autoGenerated":false},"brightness":1.0,"packed":true},"propItem-iyxltyyk":{"type":"ButtonProperties","metaData":{"schemaVersion":"1.0"},"align":"left","margin":0}},"mobile_hints":{"mobileHints-j8z28r4c":{"type":"MobileHints","id":"mobileHints-j8z28r4c","hidden":false}}},"title":"VCBC","pageUriSEO":"vcbc"}